BASF offers a complete active peptide portfolio, meeting any customer need. No matter what kind of cosmetic effect is targeted, or what manufacturing origin is preferred.
Re_think is our commitment to the personal care market now and in the future.
The development of Solid Cosmetics brought back to the forefront the extrusion of soaps, diversified to the production of solid shampoos.
They are natural. They have attractive textures. They perform. They are made of Verdessence™ Biopolymers.
Personal care consumers increasingly demand sustainable products – but with no compromise on convenience or performance. The expanding niche market for cosmetics in solid formats is a prime example of how forward-looking manufacturers can deliver the best of both worlds.
People are longing to reconnect. With one another, with the senses, with what matters most. Let’s connect and have a very close look at nature-based cosmetic formulations that meet those needs.
Skin-friendly solutions that meet consumers’ demand for microbiome-friendly products, innovative formats textures including also “value for money” options.
How can we imagine the beauty of tomorrow?
In a future where hyperconnectivity will be at the heart of our life, where dematerialization will be our daily life, where IR and VR will be at the front of innovation, and robots taking charge of health care, how can we imagine the future of beauty?
Increasing customer awareness is a growing challenge for the dermocosmetic brands: consumers are looking for holistic products that will improve their specific skin problems in a safe, efficient and comfortable way.
Our new concept “2 Faces, 2 Phases” serves an especially personal and sensory-focused area of cosmetics: skin creams and emulsions.
Every ingredient has its story. Be part of the journey: from sustainable farming practice to the next popular super fruit.
Consumers are becoming ever more conscious and are demanding increasing transparency from their cosmetic brands. This is the basis of the Clean Beauty movement, which emphasizes safety, simplicity and efficacy.
BASF Personal Care has developed an array of sustainable silicone alternatives that enable you to create products with appealing performance and sensory profiles.
Talk with our experts about how you can take advantage of our water-conscious concepts to enhance the sustainability of your operations and profit from the waterless cosmetics trend.
Embracing the natural African hair heritage has been one of the more significant megatrends in the hair care industry over the last few years.
Making cleanliness visible.
Daily gentle cleansing is an important aspect of intimate hygiene and overall intimate health.
Pregnancy and maternity are most special times in women’s life.
Let’s celebrate unique beauty. Whoever you are. Whatever your heart desires. Wherever you are.
Harnessing the power of nature: The skin’s microbiome
New normal. Changing stories. Our solutions
Sense of simplicity
Naturally personalized
Naturally personalized
Great hairstyles come naturally
A growing demand and market opportunity
Causes of Dry & Damaged Hands
Versatile aerosol for different applications
Using the whole to write great consumer stories
BASF´s Answer on the water-free Trend
Support in Response to SARS-CoV-2 (COVID-19)
BASF Personal Care, the crossover beauty solution provider
Slowing it all down ...
One generation. Three stories. Our solutions.
for Wellbeing and Healthy skin
Pioneer in urban hair care evolution
Pioneer in urban hair care evolution
Safeguarding the skin against particulate matter
Every ingredient has its story.
Solutions for a radiant & lovely ethnic African skin
for every purpose
Essential and Safe
Seeking the essence of personal care – A journey through the elements
Enhancing Every Experience
with BASF Personal Care
Create a Prestige Appearance with New Translucency Technology
Creating textures with sensory appeal
Our versatile and effective conditioning polymer range
Inspired by life – Powered by science
Products that are in step with the latest fashions
Hair Styling It’s a World of Numbers
Products for real persons
Comprehensive sun care and how you can profit
Looking young, attractive and healthy is becoming increasingly important to people of all ages.
Everyday mouthwash for healthy gums
Products that express individuality
Driven by important market trends such as living new experiences, or going back to essentials, BASF Personal Care introduces Inspiring Textures
Good hair days – Emotional needs and hair conditioner Competing products, loud advertising, discount selling – the amount of information vying for a consumer’s attention is nothing less than overwhelming. In an average supermarket, shoppers select from more than 45,000 different brand-name products.
The Perfect wants to be the center of attention and make the most positive impression possible. Nothing but the very best is good enough to meet her high standards. Accordingly, she expects her personal care products to be of the highest quality. She prefers well-known products that make her feel luxurious and radiant.
When it comes to fine-tuning the sensory experience offered by a skincare product, polymers open up vast potential for variation and individualization. By means of a special research method termed Pillow Talk, in which participants match the skinfeel of test products with the sensory of different fabrics of small pillows, it is possible to pinpoint the specific sensation created by a given polymer-based formulation.
Luxurious mint tooth gel with effect pigments. Clean, healthy teeth and fresh breath are essential to good self esteem and social confidence. People care for their teeth and gums not only to keep them healthy for a lifetime, but – above all – to have a winning smile.
Distinctive personalities, distinctive sensory experiences. Our twofold focus on market empathy and science excellence continues to open up insights into people, their psychology and the types of products that speak to their wishes.
Innovative skincare concepts that offer unexpected and pleasant sensory experiences have very special appeal. And what could be more enticing than product that goes on light and fresh, then perceivably changes its skinfeel to a lastingly rich and luxurious sensation?
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