Natural Styling

Great hairstyles come naturally

Never before have people been so aware of nature’s bounties for personal care – natural hairstyling comes to consumers who want to avoid harsh ingredients and care for the environment. Eco-labels and alternative, natural and clean ingredients enable haircare products that fulfil these desires.

At BASF, we have identified seven qualities people look for in natural personal care:

  • Green & clean
  • More natural ingredients
  • No microplastic
  • RSPO-certified palm oil
  • Ethical, sustainable sourcing
  • Reduced carbon footprint
  • Reduced waste & packaging – or no packaging

In a 2019 market survey*, three main consumer demands stood out for haircare products: natural, clean, low environmental impact. These findings further confirm the global trend toward “Green Beauty” – people want truly natural and eco-friendly products. Take advantage of our Natural Styling concept to develop formulations that fulfil this growing demand.

Check out the WebexRecordings (English version)

*Source: Lightspeed/Mintel, 741 female Internet users aged 16+ in UK, December 2019.