Market Segments
Specialized in your business

Nobody knows your business like you do – good to know your partners at BASF Personal Care speak your language. And because we make it our business to know your business, we have created dedicated teams specializing in the main market segments we serve.

Market Segment


Offering solutions for freshness & confidence

Market Segment

Body Care

360° care for body & soul

Market Segment

Oral Care

Oral health and protection to smile about

Market Segment

Sun Care

Industry experts in UV protection