for every purpose

Face Mask is the fastest growing Skin Care category. The range of face masks is increasing with extremely high speed: manufactures are trying to develop new formats and claims for retain consumer’s interest, but day by day it’s becoming more difficult challenge. Hydrating, antipollution, exfoliating, whitening, brightening, anti-age… - how not to get lost in this World of Masks? BASF Personal Care has selected the hottest trends and created the new concept of face masks for every purpose!

It is all about anti-pollution

Pollution is a new danger of the 21st century, which has also an impact on body and mind. Consumers are making link between pollutants and their appearance of their skin and trying to correct this negative influence. Face Masks are excellent helpers for fighting with pollutants: they bring brightness and well-beeing to the skin by removing impurities and toxins caused by environmental agressors.

Skin Targets

  • Dirty Skin
  • Dull Skin
  • Dehydration
  • Extrinsic Ageing


Moisturizing Detoxifying Mask – SC-RU-17-DM-1

Free Radical Defending Renewal Night Mask – SC-RU-17-NM-02


What is K-Beauty? Korean cosmetics have made a beauty revolution on personal care market: 10-steps skin care routine, exceptional textures, fun package and weird formats can’t leave anybody cold. The last beauty trends in face masks segment have become an inspiration for BASF Personal Care.

Skin Targets

  • Skin imperfections
  • Skin color
  • Dehydration


Splash Mask – SC-RU-17-SM-01

Super Hydrating Peeling Mask – SC-RU-17-RM-04

Facial Bubble Mask – SC-RU-17-AC031602

White Flower Face Mask – SC-RU-17-WM-03

Here, there and everywhere - clay!

During the last few years clay has spread into all personal care segments. Clay is everywhere: in shampoos, conditioners, styling products, even in sun care! Variability of this trendy ingredient offers the creative freedom and allows to create products with different claims and formats.

Skin Targets

  • Dehydration
  • Dirty skin
  • Enlarged pores
  • Dull skin
  • Extrinsic ageing


Cleansing Clay Mask (applying with brush) – SC-RU-17-CM-02

Cleansing Clay Mask – SC-RU-17-CM-03

Exfoliating Mask – SC-RU-17-CM-01

Total renewal

The new skin – it doesn’t hurt! Especially if you have to deal with real peeling stars. AHA-, BHA-acids, enzymes and natural retinol alternative will gently exfoliate rough skin, minimize pores and thin lines for younger looking appearance and skin perfection.

Skin Targets

  • Skin relief
  • Impurities
  • Skin color
  • Signs of ageing
  • Skin imperfections


  • X-Pressin® C – Skin’s youthful appearance renewal
  • Vit-A-Like® – Skin renewal acceleration & wrinkle reduction
  • AH-Care® – Complexion/Radiance increase
  • Lipofructyl® Argan – Barrier function restorer
  • Betapur® – Stimulating the skin defense

Pore-fecting Papaya Enzyme Mask – SC-RU-17-EM-01

Lactic Radiance Renewal Mask – SC-RU-17-GM-02

Renewal Face Mask – SC-FR-12-001-C004