The Hair Gel Matrix

Hair Styling – It’s a World of Numbers

BASF Personal Care carried out a benchmark study of European styling gels; 23 market products were tested from leading brands and own label. With our validated performance test methods and range of raw materials we offer solutions with clearly differentiated performance that open up new opportunities in the market.



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Bending Stiffness Method

The Bending Stiffness describes the stiffness of styling formulations using a force value [ cN ]. Maximum force at breakage of standard hair strands is measured.

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Curl Retention Method

The Curl Retention value describes the humidity resistance of styling formulations using a percentage scale. Hold of standard hair curls is evaluated after 5h and 24h.

Bending Stiffness and Curl Retention were measured and performance was compared to on-pack claims.

Thickener Overview

Luviset® One

Acrylates/Methacrylamide Copolymer
The simple solution for styling gels, an anionic polymer that provides all of the styling and thickening in one.

Luvigel® Fit UP

Acrylates/C10-30 Alkyl Methacrylate Copolymer
The efficient solution for thickening styling gels, an anionic polymer that boosts setting too.

Formulation HB-DE-15-108-12

Rheocare® C Plus

An anionic polymer traditionally used for hair styling to give a clear gel base.

Formulation HB-DE-15-108-4

Setting Polymer Overview

Ultrahold® Power

Acrylates/t-Butylacrylamide Copolymer
The power of a hairspray, in the format of a gel, this anionic styling polymer can be used across different product formats.

Formulation HB-DE-16-012-7

Luviset® Clear AT 3/ E

VP/ Methacrylamide/ Vinyl Imidazole Copolymer
High performance non-ionic setting polymer, excellent compatibility and clarity, non-sticky.

Luviquat® Supreme AT 1

Cationic polymer commonly used in mousse can boost setting to extreme highs when added at low levels.

Formulation HB-DE-15-108-1

Luviskol® Types

Non-ionic polymers historically used for hair styling gels offer low setting and low humidity resistance.

Formulation HB-DE-15-108-7