• Re_think. Connecting with the future of beauty.

    Get inspired by our formulation concept, featuring remarkable formats and textures, developed for sustainable mindsets.

    Discover more
News: All Market Segments
  • Sustainability

    We have defined clear commitments, goals, and action plans to guide us along our journey towards consistent sustainability along the entire botanical value chain. Find out about the status of our Responsibly Active program and the progress we made in 2022.

  • Concepts & Solutions img-home-teaser-SFA-Product-Line

    This product line is based on an innovative and sustainable anionic surfactant, the Disodium 2-Sulfolaurate (SFA).

  • Concept & Trends

    Today, BASF offers a complete active peptide portfolio, meeting any customer need. With the help of Artificial Intelligence, BASF identified four defined peptides that have specific action in the skin.

  • New & Focused Products teaser_kerasylium

    Plant-based alternative to keratin, able to repair damaged hair, and to protect it from daily aggressions.

  • Product Highlight home_teaser_euperlan

    The first wax-based Cosmos compliant pearlizer on the market with excellent performance.

  • Live Events home_teaser_incos

    Connecting with the future of beauty. Get inspired by our formulation concept, featuring remarkable formats and textures, developed forsustainable mindsets.

  • New & Focused Products home_teaser_Cosmedia

    An effective thickening agent with texturizing properties designed for emulsion preparations and different surfactant systems. Due to its nonionic nature, it offers multifunctional benefits in diverse applications including styling and in sun care formulations as well.

  • New & Focused Products home_teaser_verdessence-ricetouch

    A plant-based sensory powder with small particle size providing powdery light and smooth skin-feel, ideal for matte-type cosmetics. It is perfectly suitable for natural and organic cosmetics.

  • Digital service home_teaser_the-surfactant-navigator

    Master high performance sustainable surfactant solutions.

  • Digital Tool home_teaser_the-sfa-formulator

    Design sustainable and performing liquid rinse-off formulations based on our innovative SFA surfactants. The SFA Formulator predicts for you the right solution meeting your requirements and makes your lab work easier.

  • Sustainability

    The new star lineup of biopolymers in personal care.

  • Sustainability

    In order to protect our planet and its resources while making an active contribution to each individual along our bioactive ingredients value chain, we are aligning our actions towards more sustainable practices.

  • Suncare

    Environmental Evaluation of Sunscreen Products. The potential negative impacts sunscreens may have on the environment are increasingly being discussed. EcoSun Pass by BASF evaluates the environmental impact of UVfilters.

Take a look at the highlights of our website

Care 360° – Solutions for Sustainable Life

Our global, cross-business and holistic approach to cover all topics relevant to the future of our markets and industries: sustainability, digitalization, innovation and new approaches to working together.

Webex events

Virtual Event Recordings

You missed our virtual events? No problem, our recordings are online – watch them on our video portal.

Core Competencies

Hair – more than just a matter of the head

Hair has a great influence on our well-being. Whether it's the right hairstyle, a cool beard or stunning eyelashes. Hair, its structure, the right care: Browse and discover more hairy matters.

Digital Tool

Sustainability Product Finder

Our new Sustainability Product Finder which has been integrated in the BASF Personal Care website makes it now easy for customers to find products with the respective labels they are looking for.

Core Competencies

Face Care – simply feel good

With a combination of nature, nutrition and healthy, sustainable cosmetics, a time-out has a direct, active benefit. Click through our little face care cosmos and learn interesting facts from the world of skin, skin care, trends and research.

Digital Tool

Actives Product Finder

Finding is believing. Look no further: with our app, BASF’s high-performance active ingredients are always right at your fingertips.

Core Competencies

All about sun

We describe UV filters, skin types and the light spectrum and take a closer look at the sun's rays. Find everything worth knowing about the sun and useful tips on how to protect yourself.