Hair Styling Fashion Trends

Products that are in step with the latest fashions

Global fashions are varied and ever-changing – and people want hairstyles to match their favorite trends. BASF trend scouts keep a close eye on developments, enabling us to create products that meet fashion needs.

Our concept Hair styling Fashion Trends demonstrates how our knowledge and technology can support you in developing Hair styling products that tap into the power of lifestyle trends and fashions. Take advantage of our portfolio to boost the performance and emotional appeal of your products.

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Smart + Seamless

We expect technology to be seamlessly integrated into our everyday life, and there’s a need for beauty products to be just as smart.

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Glam Now

Polished and glamorous, beauty is redefined for modern women. The legacy 
of Hollywood’s iconic movie stars is appealing to every women without the red carpet.

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Gen You

The next generation of young women have no limits when it comes to potential, creativity, and unleashing self-expression. Products need to be playful and youthful.

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Inspired by nature, it demonstrates the reinvention of a natural look, the concept builds on the growing consumer trend for casual, unstructured hair styles.