In a future where hyperconnectivity will be at the heart of our life, where dematerialization will be our daily life, where IR and VR will be at the front of innovation, and robots taking charge of health care, how can we imagine the future of beauty?
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Health-conscious consumers are looking for solutions that are more aligned to their lifestyle habits and routines. They are focusing on emotional, physical and psychological wellness in all steps of their daily life.
Consumers are seeking out experiences that pique and stimulate the senses for a variety of reasons, including relaxation, boosted efficacy or simple enjoyment.
Consumers want to feel connected to their environment. They want to protect the planet and for that every little step they can do in their daily life is important: from a more conscious lifestyle to the specific and unique choice of products coming from ethical companies.
Consumers want to go back to the essential with measurable and tangible benefits. Minimal consumption with affordability, convenience and protection will be the norm.
Consumers want to understand and express themselves and their place in society. They also understand that each person has specific needs. And for that, they are expecting more from marketers.
To fit with the consumer needs of health and wellbeing, BASF Personal Care proposes efficient solutions such as superfood-based ingredients, and other natural extracts that focus skin protection and mindfulness by reducing stress and fatigue.
Don’t miss our live virtual events on hot topics shaping the cosmetics industry, like inclusive beauty. Here you’ll also find informative videos on technologies and market trends.
Consumers are seeking out experiences that pique and stimulate the senses for a variety of reasons, including relaxation, boosted efficacy or simple enjoyment.
BASF Personal Care is not only providing sustainable active ingredients, but has implemented a new Responsibly Active program joining the call for action by setting clear commitments and action plans to tackle priority issues for the next years to come.
At BASF Personal Care, value is at the heart of all our solutions, from versatile high-performance active ingredients to the most cost-effective ones. Increase the value of using cosmetic devices, or design your unique Do It Yourself or waterless formulations with our active ingredients in powder format.
At BASF Personal Care, we provide unique solutions for beauty, with dedicated bioactives for all skin ethnicities and skin types, targeting unique epigenetic and microbiome pathways, and of course, with a well characterized active matter.
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