Specialized in your business. Nobody knows your business like you do – good to know your partners at BASF Personal Care speak your language. And because we make it our business to know your business, we have created dedicated teams specializing in the main market segments we serve.

Based on market insights and science excellence, our experts support your product development processes from start to finish. With high-performance ingredients, we help you create products with lasting appeal that stand out from competition. We also offer innovative formulations that demonstrate how our ingredients can be used and give you some ideas for your unique applications.

Concepts & Trends

From regional consumer trends to global megatrends, the forces shaping the personal care market are dynamic and ever-changing. That’s why the experts at BASF Personal Care continuously monitor and analyze market trends as the basis for tailored marketing concepts.

A highly sustainable & innovative anionic surfactant

Solutions with SFA Product Line

SFA product range brings solutions to design the next generation of rinse-off products. This product line is based on an innovative and sustainable anionic surfactant, the Disodium 2-Sulfolaurate (SFA). SFA is available in a wide range of formats, allowing formulators to develop liquid rinse-off as well as solid products in a sustainable way while enjoying its unique sensory and dense and creamy foam.

The versatility and high mildness of this surfactant range make it perfectly suitable to be used in unlimited rinse-off applications such as shower gel, oral care applications and baby care products. This sulfate-surfactant alternative product range is easy to formulate and can be used as a micellar thickening agent in liquid formulas and delivers a high conditioning performance on hair when formulated in liquid or solid shampoos.