Connecting with the future of beauty.

As the world emerges from the pandemic and its associated hardships, societies have gained a deeper sense of responsibility for individuals, the planet and future generations. There is a fundamental change of focus and an aspiration to create a better world. Health and wellbeing as well as care for the environment form the new collective compass for decisions and day-to-day actions. Consumers increasingly question their own buying habits. More than ever, they realize the need to limit their impact, reduce waste, be mindful in resource and energy consumption, and use products that are sourced and produced sustainably.

BASF Personal Care has achieved a lot in high-performance, sustainable cosmetic ingredients. But still not enough – together with you, our customers, we are working to reach the next level. Now is the time to rethink, go beyond what has been possible, and connect with the future of beauty. Re_think is our commitment to the personal care market now and in the future. With a focus on health, sustainability and transparency, and in close cooperation with our customers, we will reform, reshape and reinvent personal care for a sustainable future.

By seamlessly integrating innovation, responsible sourcing, ingredient transparency and digitalization, we offer resilient and sustainable solutions for tomorrow – and connect with the future of beauty.

The in-cosmetics Global in Barcelona, March 28 to 30, 2023, offers renewed opportunities to meet and explore solutions for the future. It’s a great chance to look at ingredients and formulations that fulfill all parameters of sustainability, without compromise. For example, our growing portfolio of biopolymers offers new possibilities for nature-based cosmetics with verifiable sustainability claims and ecolabels. At the same time, our renewable-based and sustainably sourced ingredients deliver outstanding performance and sensory experiences. And with our expanding range of digital tools, we place our expertise at your fingertips on a 24/7 basis.

Let’s talk!

Our experts look forward to discussing your strategic goals and the challenges you face. See you in Barcelona at Booth V50!

Don’t miss our events:

Technical Seminars

March 29, 15:40 – 16:10 hrs
(Theatre 2):

“Modelling & simulation based digital services for Hair-Body-Oral formulations”

by Dr. Sandip Bhattacharya

March 30, 13:25 – 13:55 hrs
(Theatre 3):

“Euperlan NL Pearl: Combining sustainable benefits with outstanding performance benefits”

by Werner Mauer

Formulation Lab

March 29, 16:30 – 17:30 hrs 
(Lab 2):

“High performance and COSMOS compliant pearly shampoo”

led by Werner Mauer / Hans-Martin Haake

More events will be announced soon.

Find out about our topics:

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Plant-based alternative to keratin, able to repair damaged hair, and to protect it from daily aggressions.

New & Focused Products

Cosmedia® HP Starch

Cosmedia® HP Starch is an effective thickening agent with texturizing properties designed for emulsion preparations and different surfactant systems. Due to its nonionic nature, it offers multifunctional benefits in diverse applications including styling and in sun care formulations as well.

Care 360° – Solutions for Sustainable Life

Our global, cross-business and holistic approach to cover all topics relevant to the future of our markets and industries: sustainability, digitalization, innovation and new approaches to working together.

Digital Tool

The SFA Formulator

Design sustainable and performing liquid rinse-off formulations based on our innovative SFA surfactants. The SFA Formulator predicts for you the right solution meeting your requirements and makes your lab work easier.

Digital Tool

Actives Product Finder

Finding is believing. Look no further: with our app, BASF’s high-performance active ingredients are always right at your fingertips.


We are Responsibly Active

In order to protect our planet and its resources while making an active contribution to each individual along our bioactive ingredients value chain, we are aligning our actions towards more sustainable practices.

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Verdessence™ RiceTouch

Verdessence™ RiceTouch is a plant-based sensory powder with small particle size providing powdery light and smooth skin-feel, ideal for matte-type cosmetics. It is perfectly suitable for natural and organic cosmetics.

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Euperlan® NL Pearl

The first wax-based Cosmos compliant pearlizer on the market with excellent performance.

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Texapon® SFA UP Powder

A natural, innovative, very mild anionic surfactant suitable for solid, zero waste rinse-off products.

New & Focused Products img-product-teaser-probiolift


Probiolift is perfectly complemented by Postbiolift, derived from the same biofermentation process. Postbiolift contains the metabolites secreted by Lactobacillus crispatus.

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Postbiolift is perfectly complemented by Probiolift, as it derives from the same biofermentation process. Probiolift contains dormant cells of living Lactobacillus crispatus.