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  • Overview
    Market Segments

    Market Segments

    Specialized in your business. Nobody knows your business like you do – good to know your partners at BASF Personal Care speak your language. And because we make it our business to know your business, we have created dedicated teams specializing in the main market segments we serve.

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    • AP/Deo
    • Body Care
    • Face Care
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  • Overview
    Products & Formulations

    Products & Formulations

    Based on market insights and science excellence, our experts support your product development processes from start to finish. With high-performance ingredients, we help you create products with lasting appeal that stand out from competition. We also offer innovative formulations that demonstrate how our ingredients can be used and give you some ideas for your unique applications.

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    • Products
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    • Formulations
    • Verdessence® – Our biopolymer line
    • EcoSun Pass
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    • D'lite® - Emollient Maestro
    • D’lite® - Ingredients Revealed
    • D'lite® - Sunscreen Simulator
    • D'lite® - The SFA Formulator
    • D'lite® - The Surfactant Navigator
  • Overview
    Concepts & Trends

    Concepts & Trends

    From regional consumer trends to global megatrends, the forces shaping the personal care market are dynamic and ever-changing. That’s why the experts at BASF Personal Care continuously monitor and analyze market trends as the basis for tailored marketing concepts.

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    • Concepts
    • Trend Spotlights
  • Overview
    Core Competencies

    Core Competencies

    Our strategy, your advantage. We aim to be the world’s favorite solution provider.

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    • Innovation platforms
    • Claim support
    • All about sun
    • All about skin
    • All about hair
  • Overview
    Sustainability

    Sustainability

    We care for the world in which we live. Caring is in our nature and deeply rooted in our DNA. That is why we are committed to caring for the world in which we live and work.

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    • Sustainable Beauty Days 2023
    • Responsibly Active
    • Certified sustainable coconut oil
    • Sustainable castor bean program
    • Our Pioneer Collection 
    • The Rambutan Program
    • Sustainable Solution Steering®  
    • Labels and Memberships
    • Palm-Dialog
    • Energy and Climate protection
    • A look back: Sustainable Beauty Days 2022
  • Overview
    News & Media

    News & Media

    Always up-to-date: Looking for the latest global news, photos, publications and upcoming events? Our newsroom offers you an easy access to the information you need.

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  • Overview
    About us

    About us

    Here at BASF Personal Care, we make a promise to you as our customer to deliver solutions that fill your story with life.

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                              BASF Personal Care and Nutrition GmbH
                              CM1, Rheinpromenade 1
                              40789 Monheim
                              Germany

                              Phone: +49 2173 4995 0
                              personal-care-eu@basf.com
                              BASF Corporation
                              100 Park Avenue,
                              Florham Park, NJ 07932
                              USA

                              Phone US and Canada: +1 800 962 7831
                              Mexico: +1 800 723 3000 | +1 800 552 4288
                              personal-care-na@basf.com
                              BASF S.A. Brazil
                              04538-132 Sao Paulo
                              Brazil

                              Phone: +55 11 3043 2284
                              personal-care-sa@basf.com
                              BASF East Asia Regional Headquarters Ltd.,
                              36/F Two TaiKoo Place, Taikoo Place
                              979 King's Road
                              Quarry Bay
                              Hong Kong

                              Phone: +852 2731 0111
                              personal-care-hk@basf.com
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