BASF Personal Care – Privacy Consent and Terms of Use

With this platform, BASF Personal Care and Nutrition GmbH, Rheinpromenade 1, 40789 Monheim am Rhein, Germany ("BASF") offers the user ("User") a comprehensive overview about the BASF portfolio for dispersions and additives. BASF's goal is to help the User to find the right product for his/her individual requirements and to support his/her formulation work. To deliver the best customer experience for you, we collect some information about your user behavior as stated below. 

I. Consent under Data Protection Law

The User hereby agrees that BASF may collect and process his/her user behavior on the BASF Personal Care platform as described in detail below:

  • Activities on website (time spent with contents, number of visits, number of clicked pages per visit)
  • Geolocation information (Country, State, City)
  • Traffic Source (Search Engine, Campaigns, Social Media)
  • Device used (Computer, Tablet, Mobile Phone)
  • Documents downloaded
  • Key Words searched
  • Content viewed (Videos, Graphs, Pages, Documents)
  • Products and formulations explored
  • Product catalogues generated
  • Product favourites generated 
  • Samples ordered
  • Filters used
  • User data (First and last name, email address, company name, position, place)

The mentioned collection and processing is carried out for the following purpose:

  • Identification of trends and market needs to drive product development activities
  • Improvement of BASF Personal Care platform functionalities to enhance user experience, providing better solutions and proposals to users
  • Personalization of customer visits (e.g. customized offers )
  • Registration for User Account to get access to additional Personal Care data on BASF Personal Care
  • Sending out newsletters with special customer offers

This consent is necessary in order to provide BASF with the User's personal data in exchange for the requested information. For more information (e.g. on how BASF processes the User's personal data and what rights the User has in this regard), please visit  Data protection.

We will transmit your personal data – depending on the location of your business – to the following BASF Companies for the purposes as mentioned above: 

•  BASF companies

In addition, we and the  BASF companies as mentioned above will transfer anonymous statistics based on the information processed above to BASF Companies according to the country your business is being situated in. In some cases, the data will be transferred to a country in which there may be no appropriate level of data protection, i.e. no level of data protection comparable to that of the European Union. If you apply to our e-mail-marketing, you expressly consent to the transfer of your personal data into third  countries.

The User has the right to withdraw his/her consent informally at any time. For this, please send e. g. an e-mail to

The revocation of consent shall not affect the legality of the processing carried out based on the consent until revocation.

II. Terms of Use

With the registration for the BASF Personal Care platform, the User also accepts the following BASF's Terms of Use:

(1) BASF is the legal owner of the contents of the BASF Personal Care platform. All copyrights, trademark and other property rights to the BASF Personal Care platform work, the BASF Personal Care platform and the contents, data and other elements posted here are the exclusive property of BASF or third-parties that licensed the contents data and other elements to BASF.

(2) Subject to these terms of use and upon successful registration, BASF grants the User a non-exclusive, revocable, non-permanent and limited right to access, view, copy and electronically store the information that is stored on the BASF Personal Care platform. This encompasses also the right to make individual data records visible on a computer screen and to produce a printout for permanent visualization.

(3) An automated query by scripts, by bypassing the search mask with search software or comparable measures are not permitted. The User may not use the data obtained by means of a query, either in full, in part or in excerpts, to build up his own database in any media form and/or for commercial data exploitation or provision of information and/or for any other commercial exploitation. The linking, integration, or other connection of the [platform] or individual elements of the BASF Personal Care platform with other databases or meta-databases is not permitted.

(4) Upon (i) termination of these terms of use by either party, or (ii) BASF's revocation of the above rights of use, or (iii) the User's withdrawal of his/her consent to use his/her personal data as set forth in the data privacy notice under No. I, the User's right of use the information as set forth above retrieved from the database in whatever form immediately ceases to exist.