Personal Care:

Beauty Case 4.0

We bring together BASF expertise on ingredients and formulations and best of class startups with their front runner technologies in beauty tech.

Our offer:

  • Access to the most advanced digital ecosystem for personalized beauty
  • Scientifically proven technologies to meet consumers needs
  • Customizable technologies to meet every brands "look and feel"

BASF as one stop-shop for beauty tech


Check out the Webex recording (English version)

Our trendy solutions to fascinate consumers

A plug-and-play ecosystem of technologies for all segments

*MVP under development

Do you want to join us building this MVP? 

We are looking forward to have your contributions to validate solutions in the market, capture consumer insights, learn together and constantly improve.

Our complete offer to Personal Care industry

Skin Care

Sun Care

Hair Care

Any questions? Contact us!