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Shower Gel meets Zero Waste

Shower Gel meets Zero Waste
Shower Gel meets Zero Waste

Our bathrooms are stocked with beauty products packed in single-use plastic containers, unnecessary, difficult to recycle, and destined to end up in the oceans where they harm precious ecosystems.
In line with environmental concerns, BASF has developed Easy {DIY} Shower Powder that helps to reduce plastic bottle pollution, paving the way for a zero-waste lifestyle. This powder shower gel is reconstituted at home with tap water. Based on our anionic surfactants, Texapon® SFA UP Powder1 and Sulfopon® 1214 G, this shower gel creates a soft, rich and creamy foam experience and supports a deep cleansing. Thanks to our COSMOS approved biopolymers Verdessence™ Xanthan, this minimalist formulation offers an alternative to synthetic polymers and leaves skin feeling comfortable.

Enjoy this refillable and scented shower gel that takes care of the planet and the skin!

Read more about Easy (DIY} Shower Powder!

Product NameProduct DescriptionClaim Hint
Texapon® SFA UP Powder1

A very mild, anionic surfactant suitable for solid, zero-waste rinse-off products and solutions not containing EO.

  • Low skin, eye and oral irritation potential compared to other surfactants and suitable for tear-free concepts.
  • Pleasant foam sensory, creamy, rich foam, very nice smell & stable bubbles.
  • 100% derived from renewable feedstocks, sulfate surfactant alternative, RSPO certified Mass Balance, without undesired by-products (e.g. 1,4-dioxane, PEG, etc.)
Sulfopon® 1214 G

A granule structure that allows for the convenient addition of solid FAS into cleaning agents based on solid and powdered recipes.

  • Excellent cleansing and foaming efficacy
  • Approved by COSMOS
Verdessence™ Xanthan

Excellent stabilizer and thickener for emulsions and surfactant-based formulations.

  • Readily biodegradable
  • 100% derived from natural, renewable feedstocks
  • Recommended for natural, organic and vegan2 formulation concepts
  • Approved by COSMOS and NATRUE

1 Suitable to the requirements of COSMOS V.4 entering into force in 2023.

2 BASF provides customers with information for vegan suitability assessment. Compliance with a particular vegan label is unintended and responsibility of the cosmetic product manufacturer.