The Beard Care trend is driven in part by changes in male shaving habits. Beards appeal to millennials but also to older people who see the re-emergence of beards as a cultural phenomenon. The number of men who don't shave at all is up across all age groups. New line of facial hair care like oil and balm products is benefiting from this growing trend.

Our BASF Men's Grooming Oil is designed to soften the beard, offering a natural look in just one simple step. The Lipofructyl™ Moringa Oil combined with three light emollients deliver enhanced skin conditioning benefits making skin feel supple while softening and giving the beard a healthy effect. Quickly absorbed, highly nourishing it leaves you looking and feeling refreshed.