We aim to be the world’s favorite solution provider for the personal care industry. But that doesn’t mean we’re standing still. To live up to our ambition to be the leading solution provider in the global personal care industry, we continuously adjust and fine-tune our strategy to meet market needs in fast-changing times. Personal Care Solutions occupies a unique position within BASF, and we take a special approach, attuned to the unique needs of personal care manufacturers and the consumers they cater to.
Product Finder
Visit and browse our complete Personal Care product catalog and get all the details on our portfolio.
Do well. Feel well. Age well.
No gift is more beautiful than a long and joyful life where health and vitality are at the core, and well-aging and well-being come together.
Explore the Power of Pearlizers & Opacifiers. An appealing appearance, accentuated and luxurious effects emphasize the character, performance and value of rinse-off product, and thus are a point of differentiating and important buying factors for consumers.
Beauty of tomorrow goes beyond color, shape and forms. It will be the expression of a holistic, responsible and transparent approach to consumption and life.
BASF Personal Care has developed an array of sustainable silicone alternatives that enable you to create products with appealing performance and sensory profiles.
Do well. Feel well. Age well.
No gift is more beautiful than a long and joyful life where health and vitality are at the core, and well-aging and well-being come together.
Explore the Power of Pearlizers & Opacifiers. An appealing appearance, accentuated and luxurious effects emphasize the character, performance and value of rinse-off product, and thus are a point of differentiating and important buying factors for consumers.
Beauty of tomorrow goes beyond color, shape and forms. It will be the expression of a holistic, responsible and transparent approach to consumption and life.
BASF Personal Care has developed an array of sustainable silicone alternatives that enable you to create products with appealing performance and sensory profiles.
Do well. Feel well. Age well.
No gift is more beautiful than a long and joyful life where health and vitality are at the core, and well-aging and well-being come together.
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