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Care 360° - Solutions for Sustainable Life

Care Chemicals offers a broad range of ingredients for personal care, home care, industrial & institutional cleaning, and technical applications. We are a leading global supplier for the cosmetics industry as well as the detergent and cleaner industry, and support our customers with innovative and sustainable products, solutions and concepts. Our high-performance product portfolio includes surfactants, emulsifiers, polymers, emollients, chelating agents, cosmetic active ingredients and UV filters. We have production and development sites in all regions and are expanding our presence in emerging markets.

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Home Care and I&I

There’s a reason why BASF is the most-chosen supplier of cleaning ingredients to brands worldwide. Your product makes a clear promise to your customers – to reliably clean surfaces, provide whiter-than-white laundry and sparkling dishes – and you can trust BASF’s ingredients to deliver on that promise. We’ll work with you to devise innovative solutions that make the world a cleaner place.

Industrial Formulators

BASF’s Industrial Formulators is a leading single component raw material and additive supplier for chemical processing and chemical formulations. The unit serves various industries with solutions for technical applications and agrochemicals.

Personal Care

BASF Personal Care builds its strength on three core qualities: Market Empathy, Agility and Science Excellence. We understand human needs and changing market demands, respond swiftly and flexibly, and deliver scientifically and economically outstanding concepts and products.

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We are the innovative industry leader

This is what sets us apart and motivates us.  Care 360° – Solutions for Sustainable Life is our global, cross-business and holistic approach to cover all topics relevant to the future of our markets and industries: sustainability, digitalization, innovation and new approaches to working together.

Innovation

Driving innovation that matters

With billions invested in R&D, we create innovative solutions tailored to market needs, supported by a global network of innovation centers for fast adaptation and industry-leading advancements.

Sustainability

Sustainability at our core

BASF aims for CO₂ neutrality by 2050 and leads in circular economy practices, focusing on recycling and sustainable solutions to boost efficiency and sustainability.

Digitization

Leading the digital transformation

BASF uses digital technology to optimize processes, improve efficiency, and reduce costs, while data-driven platforms enable smarter decisions and seamless customer interactions.

Our portfolio

A portfolio built for every industry

Spanning chemicals, agriculture, construction, automotive, and more, our broad product portfolio ensures stability and growth, even in fluctuating markets. Whatever the challenge, BASF has the solution.

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