Back by popular demand

Beauty Days 2022

Following the success of last year’s Beauty Days, we are holding the virtual event again from March 29 to 31, 2022. In line with our concept “Getting closer”, we invite you to join us for a close-up look at what is most important to people all over the world after two years of remote work and social distancing. Highlights will include new solutions that speak to people’s wishes for nature-based personal care products that offer a sense of wellbeing and feel-good experiences.

Our new natural polymer program Verdessence™ makes its début. We will also talk about our mindful dermo-cosmetics and Responsibly Active lineup as well as our digital service Emollient Maestro.

  • 01

    Getting closer

    It’s all about emotions and senses! With innovative formulations, we aim to bring inspiring smells, colors and shapes into consumers’ home

  • 02

    Live Events & Videos

    Don’t miss our live virtual events on hot topics shaping the cosmetics industry, like inclusive beauty. Here you’ll also find informative videos on technologies and market trends.

  • 03

    Concepts & Solutions

    Find out about our market-ready product concepts as well as digital solutions to support you in developing your formulations and help you get the most out of our products and expertise.

  • 04


    Here you can explore the latest formulations in the context of the Inclusive Beauty Concept developed by BASF Personal Care. Profit from growing niche markets with specialized products.

  • 05

    New & Focused Products

    See what new and innovative products we have developed to enable you to create formulations that stand out from the competition with performance and sustainability benefits.