Did you know … how the Personal Care business of BASF supports its customers in reaching their own sustainability goals?

January 6, 2014


Sustainability covers a number of different areas, including energy savings, environmental compatibility, raw material base such as natural ingredients, etc. For an ever-growing number of consumers, actual and perceived sustainability are decisive factors when making their personal care buying decisions. In turn, manufacturers are aiming to drive their own sustainable development forward, for instance, by making their products more environmentally-friendly, by achieving eco-efficiency in their logistics, or by embracing their social responsibility. To help manufacturers serve the real needs of people and to contribute to a more sustainable future, a global team of BASF Care Chemicals experts developed a new concept that supports customers in reaching their own sustainability goals.


The Trigger Point Concept looks at the entire value chain of a final product – from raw materials to manufacturing, transportation, retail and consumer use – to identify significant areas of focus and improvement in terms of sustainable development. Customers are given information and insights into BASF’s holistic approach to sustainability. In addition, the business also evaluates raw materials for applications in terms of sustainability to improve its portfolio further and to provide customers a range of choices.

By pursuing this holistic approach, by using the Trigger Point concept and evaluating the entire value chain, rather than just a small part of it, BASF’s Personal Care business can help its customers anticipate market developments, identify critical areas of focus, and benefit from the collaboration process. A recent logistics project with Henkel is a prime example for customer collaboration for the good of sustainability. Thanks to the project, a BASF surfactant for skin and hair care applications used by Henkel in its shampoo and body wash products is now transported by rail, rather than by trucks. This will reduce transport-related CO2 emissions by around 270 tons each year. Innovation and continuous improvement are made possible with a commitment to applied technology and BASF’s commitment to building on long-term relationships with customers and other stakeholders to implement best practices across industries.

Susanne Sengel

BASF Personal Care and Nutrition GmbH
Phone: +49 2173 4995 220
Fax: +49 2173 4995 514

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