In-Cosmetics 2012

At this year’s In-Cosmetics trade show, BASF showcased its latest innovations for the personal- and beauty-care market.
The BASF Personal Care business also presented its new brand, Care Creations™ and communication concept, “Inspired by Life”, while inviting customers to experience how the personal care market can be shaped by innovations inspired by life.

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  • Stratum Corneum VII
    Cardiff UK
    September 10-12, 2013
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Launch of the new brand CareCreations and communication concept “Inspired by life”
at press conference

 

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Frank Freiler, Simon Medley,
Thomas Schroeder
after press conference

 

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One of the eye-catchers
at the BASF booth: the
“Inspired by life” graffiti

 

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Visitors, customers and colleagues were coming together at BASF booth

 

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