Press Center

Welcome to the BASF Personal Care Press Center

Are you looking for the latest BASF Personal Care news, stories or background material? Our aim is to make your day-to-day work as efficient as possible, by providing you with easy access to the information you may need. In the BASF Personal Care Press Center, you will find press releases, articles, and images, as well as background information and important upcoming dates. If there is anything else you need or if you would like to share your feedback with us please, contact one of our regional media contacts. Our media team is here to provide you with the best service possible.

Media contacts

Apr. 14, 2015

New generation of micronized UV filters to be introduced in Australia

  • Highly efficient protection against UVAII and UVB radiation
  • Unique absorbance spectrum increases SPF performance
  • Available in Europe, currently pending Therapeutic Goods Administration approval in Australia


Apr. 13, 2015
Press Release

in-cosmetics 2015: BASF puts a spotlight on sensorial experience and presents new solutions

  • BASF aims to collaborate with customers to develop products with sensory profiles that appeal to different consumer archetypes
  • New products and formulations offer a strong performance and appealing sensory properties
  • Visitors of the booth are invited to multisensory “journeys”


Apr. 13, 2015
Press Release

BASF’s “Skin Care Polymers Toolbox” enables tailormade solutions for the skin care market

  • Toolbox helps customers to choose the most suitable polymer for their individual skin care solution



  • Make Up in New York

    New York, USA

    May 3-4, 2015
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