Press Center

Welcome to the BASF Personal Care Press Center

Are you looking for the latest BASF Personal Care news, stories or background material? Our aim is to make your day-to-day work as efficient as possible, by providing you with easy access to the information you may need. In the BASF Personal Care Press Center, you will find press releases, articles, and images, as well as background information and important upcoming dates. If there is anything else you need or if you would like to share your feedback with us please, contact one of our regional media contacts. Our media team is here to provide you with the best service possible.

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Jan. 23, 2015
News

Skin Care Forum: "The Easy Way to Make a Sunscreen"

New article by Uli Osterwalder, Stéphanie Acker and Matthias Hloucha

 

Jan. 13, 2015
Press Release

Cosmetagora 2015: BASF presents trend-driven skin and color care solutions inspired by life

  • Anti-aging face care concept “Beautiful Faces” translates consumer needs into tailored solutions
  • Effect pigment collection “Color Trends 2016” helps customers to create solutions for next year’s beauty trends

 

Jan. 13, 2015
Press Release

BASF launches “Beautiful Faces” – a needs-based formulation concept for anti-aging face care solutions

  • Anti-aging face care concept translates consumer needs into tailored solutions
  • Consumer research and a validated typology system help to define needs of six consumer types
  • New anti-aging formulations enable efficient targeting of consumers and the creation of unique brand experiences 

 
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